Keeping Your Customers Buzzing Using Social Media

 

If your monthly statistics are disheartening, consider adding social media marketing to your advertising efforts. Sometimes taking this fresh approach can rejuvenate your business, and help you to reach a new level of success. Social media exposes you to a wider audience, is extremely accessible and doesn't cost very much at all. The information you find below will get you started in launching an advertising campaign on this fantastically promising platform. Twitter might be a good way to get more attention for your business. You can expose your business to hundreds, or even thousands, of people using Twitter, if you know how to use the system. Learn about hashtags, keywords, and other aspects of Twitter.

It's important for you to truly engage in conversation with your social media followers. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation. Take advantage of your customers' willingness to reach out by inviting dialogue and responding to their feedback. Figure out what they want, and let those needs guide development of future products and services.Send invitations to every person you can think of when you launch your social media campaign. Even if they do not use your niche they can share it with people that do.Establish your goal for a social media campaign. If you do not know what you hope to achieve with your campaign, you won't know when you have been successful. Are you looking for product awareness, concrete sales, or better customer service? When you can answer these questions, building a strategy is an easier step.

Today's social media marketing is all about Web 2.0, so make sure that you're using the appropriate widgets and applications on your site. If you place a widget on your website, others can use it to share your content. It can also serve as a tool for your followers to re-tweet or vote on something they find interesting.To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.Take the initiative to follow your customers and reach out to them away from social media. If your customers have a blog and are posting about your company, engage with them and interact on their blog. Link to their content on your social media pages and this will encourage more people to follow you from the bloggers fan base.

Post new content regularly. If you do not update your status at least once a week, your followers will forget that you exist. Perhaps you could post new content on the same day or at the same hour so that your followers have something to look forward to and will think about logging on to see what you have posted.Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn 'share' button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.Use Facebook to run a special promotion or a competition. Everyone loves winning something, so your followers are sure to get involved. Whether you offer a free product, a special high-amount coupon or a big or small prize, it will get people more actively involved with your Facebook page. It also builds goodwill with your customer base.

You can measure the success of your social media marketing by the sentiment and number of comments you receive about your posts. You need to pay attention to the comments because your followers will tell you if you are posting relevant information. If they are mostly positive, then keep up the good work. If they are negative, try tweaking your posts for a more positive sentiment. Read about social networking. Remember that professional and personal social media accounts are very different. Also, look on the Internet for pertinent advice from professionals in this field.Look at what time of the day it is you're receiving the most responses and re-tweets from your Twitter account. Take advantage of that fact and schedule your messages to correspond with that timing. For example, if you send messages through an automated service, you can make sure your tweets go out at the times when most of your followers are likely to be online.

Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don't see it regularly, they're likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.Contests and giveaways are a proven strategy for pulling people to your product on Facebook. To the winners you can give away the products produced by your company. This not only shows that you appreciate your customers, but also acts as an additional marketing channel.

Putting videos and photos on your social media pages is essential. People are very visually oriented, and even if it is just your company logo, we want to see something that we can grab a hold of and associate your company with. Its also great to include videos that showcase your product, commercials if you have them, or how-to videos.Clearly, it's not hard at all to launch a marketing campaign using social media. Once you begin your campaign, keeping it going will not be difficult as long as you continue to stay on top of it. You can only profit from social media marketing if you put your full effort into it, so put the above tips into practice, and keep your profiles current.